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CSAA Insurance Group Employee Named Diversity Task Force Chair for California Department of Insurance


September 12, 2018

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  As Diversity Task Force Chair for the California Department of Insurance, Sal Peinado, Jr., plays a vital role in supporting supplier diversity within the state’s $310 billion insurance industry.

WALNUT CREEK, Calif., Sept. 12, 2018 – Sal Peinado, Jr., senior supplier diversity consultant for CSAA Insurance Group, was elected as Chair of the 2018-2019 Diversity Task Force for the California Department of Insurance. In his one-year term, Peinado will play a vital role in supporting supplier diversity within the state’s $310 billion dollar insurance industry.

"For the past three years, Sal has provided valuable insights and leadership as a member of the Insurance Diversity Task Force," said California State Insurance Commissioner Dave Jones. "He and CSAA Insurance Group have demonstrated a strong commitment to supplier and governing board diversity. In addition to contributing thoughtful insurer supplier diversity perspectives on the Task Force, Sal played a critical role in bringing our Department together with CSAA Insurance Group to convene the first Governing Board Diversity Summit with insurer CEOs and board leaders to discuss challenges and best practices of advancing board diversity. With Sal’s new role as the Task Force Chair, I am confident that this program will continue to flourish under his leadership."

California’s Insurance Diversity Initiative focuses on diversity issues within the state’s multi-billion dollar insurance industry, and encourages increasing procurement from diverse suppliers. The Insurance Diversity Task Force identifies actions the commissioner can take to encourage insurance companies to contract for services with diverse businesses and increase diversity within their governing boards. Diverse businesses include minority-, women-, disabled veteran-, and LGBT-owned businesses.

"As a supplier diversity professional, I am keenly aware of the dual benefits a robust program can have on financial performance and underserved communities," said Peinado. "As Diversity Task Force Chair, I will continue to pursue innovative diversity solutions which increase value for customers while creating jobs among underrepresented suppliers."

At CSAA Insurance Group, Peinado is responsible for developing and implementing the supplier sourcing program, which considers aspects of diversity, innovation, environmental sustainability and corporate social responsibility in supplier selection. Since 2013, CSAA Insurance Group has steadily increased its support for diverse suppliers, and expanded the pool of suppliers the company considers. The company has been previously recognized for these efforts by the California Department of Insurance, receiving the Supplier Diversity Champion Award in 2014, and the Supplier Diversity Trailblazer Award in 2016.

CSAA Insurance Group, a AAA insurer, offers automobile, homeowners and other personal lines of insurance to AAA members through AAA clubs in 23 states and the District of Columbia. Founded in 1914, the company has been rated “A” or better by A.M. Best for 90 years, and is one of the top personal lines property casualty insurance groups in the United States, according to the National Association of Insurance Commissioners. The company has been repeatedly named one of the 50 most community-minded companies in America by Points of Light. Read more at csaa-insurance.aaa.com.