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CSAA Insurance Group Employee Appointed to California Insurance Diversity Task Force


Sal Peinado, supplier diversity advisor, appointed to one-year term

WALNUT CREEK, Calif., April 7, 2015 – Sal Peinado, Jr., supplier diversity and innovation advisor at CSAA Insurance Group, a AAA Insurer, has been appointed to the 2015-2016 Insurance Diversity Task Force of the California Department of Insurance by California Insurance Commissioner Dave Jones.

In January of 2012, Insurance Commissioner Jones formed the first Insurance Diversity Task Force. Today, its 16 members help identify actions the commissioner and the department can take to encourage insurance companies to contract for services with diverse businesses and increase diversity within their governing boards. Diverse businesses include minority-, women-, disabled veteran-, and LGBT-owned businesses. These efforts to diversify insurance company suppliers are the first of their kind in the country.

“I am so pleased to be selected to this task force,” said Peinado. “At CSAA Insurance Group, diversity is one of our core values. That commitment helps us serve our policyholders better. This task force encourages all of us in California’s insurance industry to strengthen our businesses by diversifying our supplier base while providing underserved communities with increased opportunities to grow their businesses.”

“At the end of the day, helping diverse businesses get to the next level is gratifying. As these companies grow, they hire more people from within their local areas, further boosting local economies,” said Peinado.

At CSAA Insurance Group, Peinado is responsible for developing and implementing its supplier sourcing program, which considers aspects of diversity, innovation, environmental sustainability and corporate social responsibility in making supplier choices. Last year, the company received the Supplier Diversity Champion Award from the California Department of Insurance.

“Sal’s experience and his passion around diversity will be a tremendous benefit to the task force as it looks at how to diversify the insurance industry’s supplier base,” said Michael Day, chief financial officer at CSAA Insurance Group.

CSAA Insurance Group, a AAA Insurer, offers automobile, homeowners, and other personal lines of insurance to AAA members through partnerships with AAA clubs in 23 states and the District of Columbia. Founded in 1914, CSAA Insurance Group is rated A+ by A.M. Best and is one of the top 20 personal lines property casualty insurance groups in the United States according to the National Association of Insurance Commissioners. The company was recently named to the Civic 50 - one of the 50 most community-minded companies in America - by Points of Light.