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New Marketing Exec Named

August 06, 2012

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Debora Tomlin Joins AAA Northern California, Nevada & Utah Insurance Exchange

WALNUT CREEK, Calif., August 6, 2012* – Debora Tomlin has been named chief marketing officer for AAA Northern California, Nevada & Utah Insurance Exchange, a major provider of AAA-branded insurance in 23 states and the District of Columbia.

The Walnut Creek, California-headquartered company offers automobile, homeowners and other personal lines of insurance to more than 17 million AAA members through partnerships with AAA clubs. It is one of the largest personal lines insurance companies in the United States and is rated A+ by A.M. Best.      

In her role as CMO, Tomlin is focused on branding, while building the direct marketing and sales channel. She leads direct sales and marketing, including brand, marketing analytics and market research, direct marketing and direct sales in three call centers across the United States.

Previously, Tomlin held the position of vice president with Capital One Bank, where she headed commercial (wholesale) banking, retail marketing and sponsorships. She built Capital One’s regional marketing effort, leveraging the footprint and deep community roots of the bank’s local markets. Prior to that role, she led the marketing strategy across national small-business credit cards.

Before joining Capital One, Ms. Tomlin headed Corporate Brand for USAA Insurance Group and was the senior marketing officer for the insurance company. At USAA, she built and delivered industry-recognized programs in marketing and customer management. Prior to USAA, she held numerous marketing positions at LOMA, including that of CMO, and at AXA Financial Group.

Tomlin has a B.A. in English from Siena College, Loudonville, NY, and a M.A. in political science from North Carolina State University. She is active in numerous marketing organizations and, personally, with the Amytrophic Lateral Sclerosis Society.  

AAA Northern California, Nevada & Utah Insurance Exchange offers automobile, homeowners and other personal lines of insurance to AAA members through partnerships with AAA clubs. It is one of the largest personal lines insurance companies in the United States and is rated A+ by A.M. Best.

*Revised August, 2012