Innovation at CSAA Insurance Group means maximizing the value of our existing business, improving operations, enabling deeper member relationships, diversifying our portfolio and creating new value for club partners. We are always enhancing our products and services to meet evolving needs of AAA Members and our partners.
We’re exploring disruptive technologies and business models in the market, bringing our deep insights and expertise in-house, and leveraging them to optimize our core offerings and build entirely new solutions. We’re teaching employees new ways of working, and giving them the tools and resources they need to pursue everyday innovation.
Initiatives we’re actively pursuing include:
Lyft: We partner with the ride-hailing service Lyft to give customers the option to receive Lyft ride credits in lieu of a rental vehicle after they are involved in an accident. The partnership is a first-of-its-kind offering for the insurance and ride-hailing industries. (Watch the video below to learn more.)