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Harris Poll EquiTrend® study names AAA Insurance the highest ranked brand among competitors, based on 2016 Equity Score
WALNUT CREEK, Calif., June 10, 2016 – AAA Insurance has been named the nation’s auto insurance “Brand of the Year,” according to a recent Harris Poll EquiTrend study.
“We are proud to offer auto insurance coverage that consumers can trust, and are committed to providing AAA members and clubs with exceptional products and services that make insurance simple, proactive and personal,” said Paula Downey, president and CEO of CSAA Insurance Group, a AAA Insurer. “We are honored that AAA insurance is recognized as the highest-ranked auto insurance brand in the nation.”
Using an academically-vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend® survey captures and analyzes more than 97,000 American opinions on more than 3,800 brands across nearly 500 different industry categories. Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category.
AAA Insurance received the highest numerical Equity Score among Auto Insurance brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between December 22, 2015 and February 1, 2016. Individual opinions may differ. “Highest Ranked” was determined by a pure ranking of a sample of Auto Insurance brands. To learn more about AAA Insurance, visit a local AAA club, or online AAA.com.
Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Nielsen acquired Harris Interactive, Inc. (which operates The Harris Poll) in 2014. For more information, visit www.theharrispoll.com.
About CSAA Insurance Group
CSAA Insurance Group, a AAA Insurer, offers automobile, homeowners, and other personal lines of insurance to AAA members through partnerships with AAA clubs in 23 states and the District of Columbia. Founded in 1914, the company has been rated A or higher by A.M. Best for nearly 90 years, and is one of the top 20 personal lines property casualty insurance groups in the United States according to the National Association of Insurance Commissioners. CSAA Insurance Group was honored as one of the 50 most community-minded companies in America by Points of Light in 2016.