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AAA Insurance Named Property & Casualty Insurance Brand of the Year


Harris Poll EquiTrend® study names AAA Insurance highest among competitors in familiarity, quality and purchase consideration

WALNUT CREEK, Calif., July 29, 2014 – AAA Insurance has earned “Brand of the Year” status for its property and casualty insurance offerings, according to the 2014 Harris Poll EquiTrend® study. 

“At CSAA Insurance Group, we’ve been providing AAA members with superior insurance at competitive rates for 100 years - whether at home, on the highway, or in preparation for life’s unexpected changes,” says Paula Downey, president and CEO of CSAA Insurance Group. “Our goal is for our insurance to be as helpful and reliable as AAA roadside service - and we are honored that American consumers selected AAA Insurance as the highest rated property and casualty insurance brand.” 

Using an academically-vetted brand equity model that examines familiarity, quality and purchase consideration, Harris’ annual survey captures and analyzes over 40,000 American opinions on 1,500+ brands from 170 different industry categories. Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category. In 2014, AAA Insurance ranked highest among 12 competitors in the Property & Casualty Insurance category, scoring 13 percent higher than the category average.

To learn more about home or auto insurance available from AAA, call or visit your local AAA agent.

AAA Insurance received the highest numerical Equity Score among Property & Casualty Insurance brands included in the 2014 Harris Poll EquiTrend Study, which is based on opinions of 41,806 U.S. consumers ages 15 and over surveyed online between January 3 and January 31, 2014. Individual opinions may differ. “Highest Ranked” was determined by a pure ranking of a sample of Property & Casualty Insurance brands.

CSAA Insurance Group, a AAA Insurer, offers automobile, homeowners and other personal lines of insurance to AAA members through partnerships with AAA clubs. Celebrating its 100th anniversary in 2014, CSAA Insurance Group is rated A+ by A.M. Best and is one of the top 20 personal lines property casualty insurance groups in the United States according to the National Association of Insurance Commissioners.